Creative Play begins in Knoxville as a family retail business.
Our story
Four decades of changing with the work.
Creative Play started as a local retail business. The products, channels, and industries have changed, but the company behind them has kept adapting.
Milestones
Not one reinvention. A series of them.
CreativePlay.com is serving customers on the web during the early years of consumer ecommerce.
James Tidrick Jr. joins the business and the second generation begins taking shape.
James Tidrick Jr. assumes responsibility for day-to-day operations.
Creative Play supports five operating brands across products, rentals, ecommerce, and logistics.
What stayed consistent
Practical businesses, built around real customer needs.
The Creative Play name has covered different products and services over time. The common thread is operating businesses that solve concrete problems, rather than preserving one old business model for its own sake.